Video Marketing - Case Study

Ed Varani, owner of Varani Formal Wear realized that he needed a more progressive and effective approach to reaching his audience of brides-to-be and their fiancées. We produced a video series answering the most commonly asked questions and use them in a multi-part email series.

There could be a span of months and sometimes over a year from the time that a bride-to-be learns of Varani Formal Wear to when she's tuxedo shopping with her fiancée to be fitted. We send each of these videos a few weeks apart to keep his business top-of-mind with his potential customers.